Singles' Day (11.11) in Switzerland: 2026 dates & best deals
Updated June 2026 · We refresh this page as the 2026 sale approaches
Key facts
- Singles' Day 2026: Wednesday 11 November 2026.
- Where: biggest on AliExpress and Temu; warm-up deals start ~1–2 weeks earlier.
- Often cheaper than Black Friday on the China-based marketplaces.
- Customs: normal Swiss rules — under ~CHF 62 per parcel usually means no import VAT.
Singles' Day, known as 11.11, is the largest online shopping event in the world — bigger than Black Friday by sales volume — and it's run by the same marketplaces shoppers in Switzerland already use. Here's how to make the most of it from Switzerland in 2026.
When is Singles' Day 2026?
The peak day is Wednesday 11 November 2026. But the sale isn't just one day: AliExpress and Temu open pre-sales and warm-up deals roughly one to two weeks beforehand, with the heaviest discounts, coupon drops and flash sales landing on 11.11 itself. Adding items to your cart or wishlist early is the easiest way to catch the moment prices drop.
11.11 vs Black Friday — which is better?
It depends where you shop. On the China-based marketplaces, 11.11 is usually the biggest sale of the year and often beats their own Black Friday pricing. For Swiss and European retailers (Galaxus, Zalando, Manor), Black Friday on 27 November 2026 is the bigger event. The smart play: use 11.11 for marketplace bargains, then Black Friday for local retail.
How to get the best 11.11 deals
- Stack coupons. Platform-wide coupons + store coupons + in-app coins/credits combine for the real savings on 11.11.
- Pre-load your cart. Add items in the days before so you can check the 11.11 price against today's — and spot fake "discounts."
- Buy from high-rated stores. Thousands of orders and 4.7★+ ratings beat a marginally cheaper unknown seller.
- Choose EU-warehouse items for fast delivery if you don't want to wait weeks.
- Mind the threshold. Keeping a parcel under ~CHF 62 of goods avoids import VAT and the carrier handling fee.
Customs & VAT on 11.11 orders
The usual Swiss rules apply — nothing special for sale events. Small orders are covered by the CHF 5 minimum-tax rule (no import VAT up to ~CHF 62), and AliExpress and Temu generally charge Swiss VAT at checkout on larger orders. If you're doing one big 11.11 haul, splitting it into smaller parcels can keep each under the threshold. Full details in our customs & VAT guide.
Get ready for 11.11:
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Frequently asked questions
When is Singles' Day 2026?
Wednesday 11 November 2026, with warm-up deals on AliExpress and Temu starting one to two weeks earlier.
Is it cheaper than Black Friday?
On AliExpress and Temu, 11.11 is usually the biggest sale of the year and often beats their Black Friday prices. For Swiss retailers, Black Friday is bigger.
Will I pay customs?
Normal Swiss rules — under ~CHF 62 per parcel usually means no import VAT, and platforms generally charge Swiss VAT at checkout on larger orders.
Dates are confirmed for 2026; offers are indicative and updated as the sale approaches. General information only, not tax advice.